Category Archives: What’s Going On

January 18, 2019 · 9:59 am

Fixing The Food

This Foodie Friday, our subject is a bit more somber than usual. It’s a report put out by The Lancet, which is a weekly peer-reviewed general medical journal. It is among the world’s oldest, most prestigious, and best known general medical journals, according to Wikipedia. The subject of the report is what healthy diets from sustainable food systems should look like. Unfortunately, where the world is at the moment is neither healthy nor sustainable.

If you’re so inclined, you can read the entire report here. It’s eye-opening. As the introduction says:

Civilization is in crisis. We can no longer feed our population a healthy diet while balancing planetary resources. For the first time in 200000 years of human history, we are severely out of synchronization with the planet and nature. This crisis is accelerating, stretching Earth to its limits, and threatening human and other species’ sustained existence.

Not good right? We can discuss the causes (are the excess carbon emissions generated from red meat production inherent in the process or just in having to move the meat such great distances?) but we really do need to acknowledge that there is a problem and something needs to change. And that’s really the business point for anyone engaged in business.

Not only do markets change but circumstances do as well. I’m sure that it didn’t start out this way and there is a lot of cultural history behind it, but the report says people in North America eat more than six times the recommended amount of red meat, while people in South Asia eat half of what they should. Of course, shipping red meat to South Asia causes carbon emissions as well as provides a product that might not be affordable. What’s the solution? That’s for people way smarter than me.

Another example of changing circumstances. We’ve all seen businesses fail or have to move because of a huge increase in rent. That’s not a changed market and the business might be selling every bit as much as it was before. But short of raising prices, thereby possibly killing sales and destroying a customer base, what’s the solution? Usually, it’s to move and hope your customers move with you.

We can’t ignore things beyond the market. People are hungry – nearly 1 billion people are going hungry while 2 billion people are eating too much. There is demand for food. It’s a healthy market. But ignoring the circumstances that the business of creating it is destroying humans’ long-term prospects is short-sighted, something none of us in business can afford to be, right?

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December 21, 2018 · 1:19 pm

Seven New Fishes

This is the last Foodie Friday post before Christmas and I’m writing it while sitting on a train heading north. Seven years ago (how is this for synergy), I wrote a piece about the Seven Fishes. You’ll read the original piece below.  In addition to the original business point it makes, this train ride is adding a corollary. With spotty wifi, I have quite a bit of time to reflect. One thing I’m anticipating is that while my family has its own holiday traditions, this year will be different. My sister has moved far away, so no Christmas morning with her family. We welcomed a new person into our family officially this past summer so the core family itself is different. The gifts have become less important; the family time way more so.

To put the end at the beginning, questioning why we do things in business needs to be done with the knowledge that like it or not, change is constant. We might as well control the change and not react to it. To those of you celebrating, Merry Christmas. To those of you just eating, enjoy.

Our Foodie Friday theme today is La Vigilia, the Christmas Eve tradition of the Feast of the Seven Fishes.  Now what, you might ask, does a nice Jewish boy know about such things?  Well, having spent a great deal of my youth around my best friend’s Italian mother and grandmother while they cooked, I know quite a bit.  I know that they started to prepare this feast several days in advance, as they put salt cod into water to hydrate it (there was a running battle about using milk to do that).  I know that they spent many hours over the subsequent days preparing all manner of seafood – fried, broiled, and baked.  And I know that it all was mind-blowingly good.

There’s one thing I didn’t know, and still don’t, about the Feast:  what does it represent?  Everyone knows it came as a southern Italian tradition and there are lots of theories about the number 7.  But apparently no one knows for sure and that’s the business point to end the week.

All too often in business, we do things because that’s the way they’ve always been done.  When we ask why or what does it mean, there is much head-scratching and often there’s uncertainty but both are generally followed with a shrug of the shoulders and a supposition that someone higher up wanted it that way.  I used to tell new employees that they possessed a rare commodity: fresh eyes with which to examine all of our business traditions.  They were not supposed to take “because that’s how we’ve always done it” as a satisfactory answer if something didn’t make sense to them.  Sometimes as we dug down into the “why” we figured out a better “how.”

I’m not sure it’s important that we understand the “why” of La Vigilia, but that’s an exception.  In business, everything changes pretty rapidly and the traditional ways may no longer work.  Questioning the reasons why we do certain things is a critical item on the path to success and we should encourage it.

And now, it’s off to go find some fresh fish.  Buon Natale!

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December 19, 2018 · 12:23 pm

How Did We Get So Far Off Track?

I started working in the digital world in the mid-’90s. While I wasn’t exactly there for the dawn of the digital age, I was a relatively early member of the group of executives that began building businesses on the internet and on walled gardens like AOL used to be. A couple of things that have happened recently have me shaking my head, wondering how it’s all gone sideways.

First, I asked Twitter to send me something:

Keith Ritter, your advertiser list is ready! The list attached includes the advertisers that have included you in a tailored audience. These advertisers have included you in one or more tailored audiences. Tailored audiences are often built from email lists or browsing behaviors. They help advertisers reach prospective customers or people who have already expressed interest in their business.

I figured since I do a fair amount of cookie-blocking and other means to prevent tracking that I’d turn up in a handful of audiences and I was right. I appear in exactly 9 audiences. However, the rest of the 57-page document (not a typo) listed the similar audiences Twitter has decided I fit. They market me as a part of these audiences and I have no control over it. I can opt out and it will change the ads I see on Twitter. It won’t however, remove me from these audiences. I am included in over 1,000 of them, my data used and sold quite unwillingly.

Then there are the constantly apologizing folks at Facebook. This article in the NY Times is both frightening and disappointing. It talks about how Facebook “gave some of the world’s largest technology companies more intrusive access to users’ personal data than it has disclosed, effectively exempting those business partners from its usual privacy rules, according to internal records and interviews.”  Their privacy track record is abominable and every week it seems there is another apology and a promise to do better. Fool me once…

It’s taken years for the marketers and publishers to push back on the rampant fraud and abuse of programmatic ads. Social media is rife with “influencers” who buy fake followers and regularly violate FTC regulations on advertising. It seems that everyone under 30 is either a ninja or a guru. Fake reviews for products that are complete rip-offs are everywhere (run a link to an Amazon review through Fakespot if you don’t believe me).

All of this leaves one question: what the hell happened? How did the digital business world get so screwed up? At some point, Facebook and many other digital businesses decided that making money is way more important than serving their users is, I think, the basic answer. I’m all for making money, as my business track record shows. There are limits, however, and I have a fundamental belief that making money can only happen over the long term when you respect the customer. As the great David Ogilvy once said, “The customer is not a moron. She’s your wife.” Because most of the people who use digital have no concept about how they are tracked and marketed, most businesses treat them as morons and therein lies the problem.

I could rant on but I’ll end it here with a plea. To any of you who are in the digital world, please resolve to get back on track. Way back when in 1995, all we wanted to do was to amuse a few people and keep them engaged. Yes, we sold ads but we also didn’t track people once they left our domain. We didn’t treat them as numbers or rubes. You shouldn’t either. I get that the tools are more sophisticated and more powerful and that the world has changed. Basic business principles and human decency haven’t, have they?

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