Category Archives: Thinking Aloud

Knife skills

If you spend any time in the kitchen, at some point you realize that knife skills are indispensable.  In fact, learning those knife skills is, IMHO, more important that learning about mother sauces, braising vs. boiling, etc.  Why?  Because those basic skills make everything else you do in the kitchen faster and better.  The even surface area that a nicely diced cube has makes it cook evenly along with all the others like it so that one part of the dish isn’t overdone while another is still raw.  If you cook seriously, having great knife skills, along with very sharp knives, is a prerequisite.

Why bring this up?  Because business has knife skills as well.  OK, I can hear the cracks about stabbing people, etc. but stop being so literal.  What I mean is the basic, underlying skills that are prerequisites if you’re going to have success and make what’s coming out of your kitchen better than what’s coming out of many others’.

In no particular order:

  • The ability to read carefully and comprehend what it is you’re reading
  • The ability to write well and convey meaning clearly
  • The ability to listen
  • The ability to keep an open mind
  • The ability to keep calm and stay focused

Those are just the basics but without them you’re at a disadvantage.  Sure, you can prep a great meal using a serrated steak knife and little else, but without knowing how one uses that inferior tool, I’m thinking you’d better have gas in the car and directions to the ER so those pesky fingers can get reattached.

I was always surprised how many interviews I’ve done over the years where it was painfully obvious the candidate lacked most of the above skills even if they had been working for years and had a decent resume.  If you don’t have them, try and learn them or hire someone who does to be your personal chef.

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Filed under food, Helpful Hints, Thinking Aloud

Integrated Measurement

As Emily Litella might have said, “What’s all this about integrated measurement?  Why, all the people measuring media already measure everyone – Black, White, Asian, etc.  What more integration do we need?”

OK, so that’s not as good as “violins on television” but the point is we DO need more integrated measurement of all media.  It’s a big topic right now and I’ve had a number of folks ask me how, or if, I think it happens.

To me, it’s a “when” not an “if” and the “how” is through the one place that seems to be the junction of all media these days – the ISP, and more specifically the cable guys.  A large percentage of folks get their TV and their Internet through the same pipe.  It’s not unreasonable to think that as those providers move into wireless and other places (or in the case of Verizon, if they’re already there), use of mobile devices can be added to the mix.

Good column discussing the topic by Diane Mermigas today.  Add to that what Sony is doing with set top boxes, the growth of companies such as Phorm, Microsoft’s purchase of Navic, and I think you get a sense that this is where we’re heading.  I, for one, am glad.  Having spent many years living and dying with the Nielsen TV ratings, which are estimates and less accurate than what we’ll be getting in a few years, the process of analyzing consumers’ media habits and the most efficient ways to reach them will be a lot easier.

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Filed under Consulting, Thinking Aloud

Seeing things

I took the dog out for a walk this morning and saw what looked like pieces of cellophane all over the yard. I mean everywhere; sort of like cigarette wrappers but bigger. Here is a picture of a similar one:

Turns out these were the dew-coated webs of the grass spider. Obviously, they have been in our yard all along but it wasn’t until the weather conditions – temperature, humidity, no wind, etc. – were ideal that one could see how prevalent they are. You can’t see them most of the time and they’re not really sticky.

How often do we miss opportunities because our internal weather conditions aren’t aligned? How can we be more insightful no matter what that weather may be?

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Filed under Thinking Aloud