Category Archives: Helpful Hints

Solitaire

Is there anyone who hasn’t played solitaire? It seems as if it’s available on every PC and Mac addicts can grab it in Game Center. I have it on my phone as well as on a Nook, and I’ve come to the realization that it’s a pretty good business tool. Let me explain why.

English: A GNOME version of Klondike (solitaire).

(Photo credit: Wikipedia)

There’s the obvious – it gets your brain cranking.  I find, however, that there are some other skills that are required to finish many hands.  The first is patience.  It’s rare that you get through the game the first time you leaf through the deck.  In fact, I’ll often use that first pass as a form of research that helps me figure out the strategy for the rest of the game.   Doing that research before settling on a strategy is another often overlooked business skill.

I’ve found that the key to solving the puzzle (and I’m playing the most common version of the game called “Klondike“) is to get the down (covered) cards turned up as quickly as possible.  In business terms this is removing the unknowns so you can get a clear look at the situation.  I’ll usually keep attacking the biggest stack of covered cards just as in business we should focus on the areas where we know the least.

Since a finished pile – the stacks beginning with the Ace  – is an objective, there is a real temptation to add cards from the board to the Ace stack.  I only do that when I know I still have a place to put a lower card that still remains.  In business we sometimes make that mistake – we try to finish a task without thinking about the rest of the dependencies.

Sometimes you hit a wall.  All the cards are red and you’re only turning up additional red cards or you get to where you must turn over a specific card to keep going.  That’s when the creative thinking kicks in – how can I move something that’s already there to free up a slot?  Keeping the same suits (Hearts, Clubs, etc.) in the same lines can be helpful.  This often means delaying the play of a card into an obvious opening with an eye on something other than top-line data – the card’s number.  Yes, that may be a nuance but using all the information I have – number and suit – helps with the long-term solution, sometimes at short-term expense.  Sounds like a smart business practice, doesn’t it?

You probably have a solitaire game on whatever device you’re reading this.  Spend 5 minutes and try looking at the game in a different way.  After all, that’s how we need to approach business too, right?

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Filed under Helpful Hints, Thinking Aloud

Hitting The Mark

I’m not a big bourbon drinker but I do enjoy it from time to time.  A friend of mine invited me to be a Maker’s Mark Ambassador a while back, which is a sort of frequent flyer program for the brand.  That’s given me a front row seat to something that’s happened over the last week and is a fantastic example of how marketing works these days.

Maker's Mark

Maker’s Mark (Photo credit: Wikipedia)

Maker’s Mark has been doing an awful lot right with the brand, so much so that there is a shortage of product.  Earlier this month (about 10 days ago as I write this), the distillery emailed us that they were going to be reducing the proof of the liquor a bit.  Watering it down would be an apt description. Another bourbon brand did the same thing a decade ago and not much happened when they did so.  This time,  as one might expect, outrage ensued.  However, as we’ve discussed fairly often here on the screed, that outrage is now easily broadcast across the planet.   The negative response built on Twitter and Facebook and after three days there were thousands of posts which were amplified by others.

Maker’s Mark then did something very smart.  They listened.  They acted.  They sent an email to all of the Ambassadors.  Mine showed up yesterday morning and it said, in part:

Since we announced our decision last week to reduce the alcohol content (ABV) of Maker’s Mark in response to supply constraints, we have heard many concerns and questions from our ambassadors and brand fans. We’re humbled by your overwhelming response and passion for Maker’s Mark. While we thought we were doing what’s right, this is your brand – and you told us in large numbers to change our decision.

You spoke. We listened. And we’re sincerely sorry we let you down.

Perfect.  Take responsibility for your actions (don’t hide behind “mistakes were made”), express regret, and explain what you’re doing to fix it.  The positive reaction was immediate and loud – 16,000 “likes” on their Facebook page and a couple of thousand positive comments within a few hours.   This is how it works in the social age.  Listen, respond, be transparent, rinse, repeat.  This is how the Maker’s hit the mark after a big miss.  They’ll have to find another solution to their supply problem – once which doesn’t involve watering down the product (and the brand!).  It’s a good lesson for any brand.  Do you agree?

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Filed under digital media, Helpful Hints

Flying Into The Merger Wind

I see that American Airlines and USAir announced their long-rumored merger this morning. I’ve flown over a million miles on American so I know it quite well. Over the years I’ve flown USAir from time to time but it I’m certainly not as familiar with it. Why do I bring this up?

departing LAX

(Photo credit: Wikipedia)

I’ve been through several corporate mergers. I was with ABC when CapCities bought it and then again when Disney bought CapCities. I was at CBS when Viacom bought it. From those experiences I learned a couple of things that I think have broader implications even if your company isn’t getting bought.

Mergers fail.  A lot.  In fact, studies indicate that somewhere between 50% and 85% of mergers come up short.  I suppose that part of it has to do with the reason for the merger in the first place.  If a company is buying another to eliminate a competitor  the mission is accomplished no matter what happens to the acquired company.  Part of it may be the enthusiasm for the merger blinding those involved to the potential pitfalls or wacky financing.  But I think it’s primarily for another reason.

Simply put, culture.  Think for a second about new immigrants to this country.  They may not speak the language.  They are unaware of our customs.  They might not even know our laws.  All of those things create resentment – look at the news and you can find many examples of it.  It’s not that they’re bad people – their culture is different.

It’s no different when corporate cultures meet.  There are almost always differences in management styles.  How employees feel about the companies vary as much as do their benefits.  Lost in the shuffle is the fact that one company is not buying another – you’re acquiring people!  Those people may have been trained to have a different focus and how they measure success might not align exactly with your expectations.  As with the immigrant example, helping them to learn the culture and to speak the language is an imperative.

I’ll be watching this merger with interest.   I’m wondering if and how the cultural changes will manifest themselves to the flying public.  If the managers are smart , the next year will be spent making sure everyone is on the same page and understands the cross-cultural changes.  If they aren’t, like the vast majority of mergers, this one will fail.

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Filed under Helpful Hints, Reality checks