Category Archives: food

Chili’s (Again!)

Today’s Foodie Friday Fun really isn’t, but it’s definitely instructive. I’m sure you’ve been told to watch your drink when you go to a bar and never to leave it unattended for fear that someone might put something in it. One would hope that the person doing so isn’t a disgruntled employee.

A couple went to Chili’s and their server didn’t like that they were complaining about how their meal was prepared. They ordered a couple of drinks to go and the server spit in them. This was discovered when the lid popped off as the couple left. A quick return to Chili’s produced a refund and coupons for future meals (you’re kidding, right?  Who would go back?) but the couple wasn’t done. They took the cup to the police who took a DNA sample from the spit and from the server who denied doing anything. Busted! You can read a full account of this tale here.

There are so many things wrong here it’s hard to know where to begin. First, how is the staff not told that if the food isn’t prepared to the customer’s liking it’s a kitchen issue, not a service issue. Servers are customer service reps – they are there to help the customer. Period. Their job is to fix problems, not to cause them.  If there is an issue they can’t handle, escalate it to a manager. In this case, the server apparently took a kitchen issue personally.

Second – the server wasn’t fired on the spot. As a result the couple has sued Chili’s, the waiter, and Chili’s parent company.  In fact, he’s still working there.  What sort of statement does that make to the rest of the staff (yes, the server admitted to spitting in the drink after the DNA test)?  In this case the server felt put upon by the complaints the customer had.  What if another server has an issue with a customer’s race?  The story has been widely reported – would this be your first stop if you were nearby?  If a questionable social media post gets people fired, how does inducing this sort of negative reporting not?

Don’t kid yourself.  This sort of thing can happen in your business too.  A quick search for “service rep threatens customer” provides over a million results.  If you have customers (let’s hope!), anyone who interacts with them needs to understand the standards of acceptable behavior and when they need to escalate a problem upwards.  There is no circumstance in which doing what this server did is acceptable and he should have been fired immediately.

I realize I went off on Chili’s just a few Fridays ago and I’m not picking on them.  It’s interesting that their sales aren’t great, though, and it’s not a stretch to wonder if maybe there is a system wide issue when you read things such as this.  It’s a good reason for each of us to reexamine how we do things, don’t you think?

Leave a comment

Filed under food, Huh?

Big Food

This Foodie Friday, let’s talk about Big Food. No, not the somewhat passé trend of stacking a dish’s components into a tower. Big Food – the large food processors who account for a lot of what we have in our homes and, eventually, in our stomachs. There is a revolution going on and it’s one that provides some guidance for all of us no matter what our business may be.

You saw another manifestation of the revolution in this week’s announcement by Taco Bell and Pizza Hut that they will be phasing out artificial ingredients in their food. McDonald’s is getting rid of antibiotics and Subway will be making their bread without some unpronounceable substance which has been called the “yoga mat chemical”. I’m assuming those things got there to begin with in an effort to make the products more consistent, less expensive to produce, and more appealing. All of those reasons are kind of selfish when you think about it. They help the company while putting the long-term health of their customers at risk.

If you want an in-depth discussion of what’s going on with Big Food, Fortune has an excellent, well-researched piece which you can read here. It contains this quote from a Hershey executive:

Research had found that 68% of global consumers wanted to recognize every ingredient on the label, and 40% desired food made with as few ingredients as possible. “There is a connection in consumers’ minds between overall health, wellness, and knowing exactly what I’m eating,” says Hershey’s head of global R&D Will Papa. “Consumers want treats, and they want to know that the treat is really good and wholesome.”

Consumers are not just giving that lip-service. Organic food sales more than tripled over the past decade and increased 11% last year alone to $35.9 billion, according to the Organic Trade Association. And one analyst said that the top 25 U.S. food and beverage companies have lost an equivalent of $18 billion in market share since 2009.

Why is this important to your business? It demonstrates how we all need to be in lock-step with the changing priorities of our customers. It might be easy to write off a decline in sales to a bad quarter or the weather. It takes foresight and guts to recognize a shift in tastes (pun intended) and to disrupt everything from product formulation to your supply chain.  Good companies might look to maintain sales and profits by cutting costs or running promotions.  Great companies listen to their customers and respond.  Which are you?

Leave a comment

Filed under food

Pretty Pictures Or Perfect Food?

It’s Foodie Friday and I’m shaking my head today.  No, not at the fact that we’re still walking around the Northeast wearing sweaters entering Memorial Day Weekend but at something I read about a “marketing” effort being made by the folks at Chili’s.  This from the AP:

Chili's Grill & Bar logo

(Photo credit: Wikipedia)

Chili’s says it’s spending about $750,000 a year for an egg wash that gives its burger buns a photogenic glaze. It’s part of an effort by the chain to get you to take pictures of its food and post them online.  In addition to using burger buns with an egg wash…the chain also recently started serving its fries in a stainless steel holder that “looks cool.” And ribs are no longer served in big slabs reminiscent of The Flintstones cartoons, but are cut into sections and stacked.

Hmm.  Why risk bad photos?  How about plastic food that’s perfect in each lobby?  Perhaps a little booth into which you can cart your burger and fries that’s perfectly lit?  Maybe the servers and bartenders need to be more photogenic while we’re at it. Even better – provide digital downloads via your free wi-fi so customers don’t risk getting their phones messy.  What’s that?  You don’t have free wi-fi?

This is not a great use of funds, but it’s also selfish.  This move is about Chili’s and not about their customers.  Chili’s wants to “go viral” with pretty pictures and good-looking food.  I wonder how viral really great food is.  Judging from what I pick up in my news feeds on Facebook, Instagram, and Twitter, great food gets posts (yes, I have a lot of foodie friends) and while some of the photos are lacking in composition or badly lit, I’d try anything my friends think is worth the calories.

In each of its past two fiscal years, sales at established Chili’s locations rose less than 1 percent.  Maybe better looking isn’t the answer.  I’m willing to bet better tasting, reasonably priced and served efficiently with a smile are ahead of it in line.  You know – that silly customer-focused stuff you’re ignoring in your quest for social traction.

What do you all think?

Leave a comment

Filed under digital media, food, Huh?