Category Archives: food

New Year, New Protein, Same Problems

Happy New Year and Happy Foodie Friday! I hope you all had safe and enjoyable holidays. I did and I used the break to do some experimenting in the kitchen. If you’re like me you probably have a dozen or so stand-bys that you cook a lot of the time. For me, these tend to get repeated with some frequency as I’m planning the menus for the week.

One “resolution” for this year is to try to be less meat-centric in my cooking so I used the holidays to try a few new things, one of which was a tofu recipe. While I do have a daughter who’s a vegan and an expert tofu preparer, I’m certainly not. Because of that, I was more dependent on the recipe I found that I might be with many other proteins. I bought all of the ingredients and followed the directions carefully.

Here is where the problem arose and it gets to the business point I’d like to make today. The ingredient list was very specific about using Sambal Oelek, which the recipe termed a “spicy garlic sauce.” That’s what I bought. I didn’t take the time to scroll through the comments on the recipe (an error I won’t make going forward) or I would have seen this exchange:

Commentor: sambal oelek doesn’t contain garlic. i’m looking at the ingredients and it’s ground chilis, vinegar, salt, and preservatives. is it possible you mean huy fong chili garlic sauce?

Author: AHH omg, you are right!!! That is exactly what I meant. They’re so similar in packaging that I just thought they were interchangeable names 😦

So I bought the wrong stuff. That’s not my issue, however. The date of the post was September of 2018. The author has known for over a year that the recipe is wrong and hasn’t corrected it to reflect the proper sauce. That’s what got me thinking about a number of points this illustrates.

First, we all know to be careful about things we read on the internet but it doesn’t hurt to remind ourselves that we need to delve more deeply into everything we read. Don’t take what you’re reading at face value. Find other sources. Dig more deeply. This reminded me to use my cookbooks as a source more often rather than the internet. I know the cookbooks have been vetted by people who cook everything carefully to assure the recipes are right.

Second, if we create content, I think we have an obligation to make sure what we post is accurate and if we find out that it’s not, we have an obligation to correct it. We should also point out the correction. Legitimate sources do that. If you want to be considered a trustworthy source, you need to do it too.

Third, the young woman who runs this blog (which is very nicely designed) seems to be trying to run it professionally even if it’s a side-gig from her regular job. My issue isn’t that her style is very light and fun. It’s HER style and every business should have their own. The problem is that light and fun can’t mean posting smiley faces when there’s an error. You need to take action. I can almost hear the “whatever” in her response to the above comment and this exchange which comes from the recipe saying to brown all 4 sides of the tofu cubes:

There are 6 sides to a cube, not 4…..

Yes, someone has always pointed that out to me. I haven’t gotten around to changing it in the recipe; it doesn’t affect the recipe in any way that I can’t get my shapes right 😉

A minor point? Sure. Is she right that it doesn’t affect the dish? Probably. But it does affect her audience’s perception of her professionalism and maturity. These two corrections would probably have taken her under a minute to make.

Make a resolution be accurate in everything you post in 2020. More importantly, promise to correct your errors. There is just too much misinformation out there, isn’t there?

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Filed under digital media, food, Helpful Hints, Huh?

Eating In The Cafe Car

This will probably be the last original Foodie Friday post of this year (and decade!). I’m writing it whilst barreling north on a train. I’m a fan of train travel. Putting aside the environmental pluses, I think it’s more relaxing and more social than driving or taking the plane.

The train has a cafe car that offers up snacks, drinks, and food. The “food” consists of microwaved stuff – burgers, sausage and egg biscuits, wraps, etc. I think you can probably find most of the items at your local Costco or supermarket. The drinks are generally unhealthy sodas (yes there’s just water) and the snacks consist of candy bars and chips. It’s not the sort of stuff that you would choose if you had a choice, but when you’re on a 9-hour train trip you really don’t have much of one, which explains the line out the door.

Most of the time you would not catch me eating anything that’s offered here. Oh sure, I love me some sausage and egg on an English muffin, but I’ll usually have a multigrain muffin with plenty of fiber, not some white bread masquerading as a muffin. I might put some interesting cheese on mine and not the “cheese product” I’m sure is on this thing. Oh yes, of course, I had one. I’m hungry and they were out of the healthier options

The cafe car got me thinking about what sometimes happens in business. When businesspeople find themselves in an unusual circumstance they often will let their standards slide. I suspect they feel much as I do now – they solved the immediate issue (hunger in my case) but there is guilt and the knowledge that the “solution” they found might have created more problems than it solved.

If I had planned ahead, I’d have packed a decent snack and brought my own beverages. Money isn’t the issue – everything in the cafe car is reasonably priced (except the liquor – $8 for a drink? And I thought the airlines were committing skyway robbery!). The issue is solving my problem without lowering my standards. That takes planning. Is your business doing that?

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Filed under food, Helpful Hints, Reality checks

Another One Bites The Dust

You didn’t think that you were going to escape Foodie Friday without a missive from me, did you? This week our story is a little sad (OK, quite sad for those involved) but instructive as well.

You know that I’m a huge fan of sous vide cooking. In fact, I wrote all about those feelings just about 5 years ago after I received my first immersion circulator. To review, you French scholars out there will recognize that the term means “under vacuum.” You place whatever you’re cooking into a plastic bag, extract the air, and seal it. The bag (or bags) is placed in a water bath. The immersion circulator holds the water at a steady temperature which is the desired end temperature of the food.

All those years ago, immersion circulators cost around $1,000 and were not really marketed to the home cook. I remember watching the Top Chef contestants using them but not fully understanding that this was a tool that could be widely marketed to the home market as well if the cost could be brought down.

Enter our subject today. I’ll let TechCrunch take it from here:

Founded in 2012, Nomiku became a plucky Silicon Valley darling by bringing affordable sous vide cooking to home kitchens…The company was able to bring a cost-prohibitive cooking technology down to an affordable price point, only to see the market flooded by competitors.

This is a perfect case study for businesspeople. First, the company was founded to solve a problem the founders had. Importantly, they realized that many others – home cooks who were aware of sous vide but who couldn’t afford a $1,000 kitchen toy – had the same problem. They raised money (on Kickstarter), solved the engineering and production problems, and produced a beautiful product for $300.

Unfortunately, an immersion circulator isn’t really a defensible idea. Sure, you might be able to protect certain elements but as most computer manufacturers found out during the PC boom, there’s kind of a race to the bottom. I actually have two immersion circulators in my home now and neither costs more than $200. The Nomiku is still listed as costing more.

How does Apple manage to market products that cost significantly more than its competitors? Because they differentiate the bulk of their products. The function differently. They’ve got better security. For the most part, an immersion circulator does what it does. Sure, bells and whistles such as Bluetooth and timers can help justify a higher price, but sadly, not in this case.

Could they have foreseen that a lab products company would migrate into making products for cooks? Who knows, but it does remind us that having a great idea and even great execution isn’t necessarily enough. If the idea is great, competitors will be at your door quite soon. You must always be looking at how to stay one step ahead while building up defensibility on your rear. Easier said than done, I know, but the business world is unforgiving as these folks found out.

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Filed under Consulting, food, Reality checks