This post has nothing to do with Barbra Streisand movies or characters in musicals. It has to do with us, or at least most of us. We’re yentas. In fact, we’re in the golden age of yentas and that can be a very good thing if you’re a marketer who embraces it.
My grandmother used the term in the sense I mean it: a gossip. Oh sure, she had old women in mind when she’d proclaim someone to be one but today age has nothing to do with it. The more common marketing term might be brand advocate or influencer but to me it’s all the same thing and if you’ll stay with me a minute, I can explain. Continue reading
Category Archives: digital media
We’re All Yentas
Filed under digital media
Yes, But Why?
Image via Wikipedia
There’s a study out from Mojiva, a mobile ad network which says, unsurprisingly, that consumers click on mobile ads. I know – shocking coming from a company that has a vested interest in having marketers use the mobile ad environment. However, I can tell you from first hand experience with my clients that the click-through rates on mobile are pretty high. I’m not sure if it’s a function of presentation or exploration, but it’s less important than what happens (or doesn’t) next and that’s what I’d like to chat about. Continue reading
Filed under digital media
Overcoming Your Brand
I meant to write about a something I read a couple of weeks ago and of course I forgot about it. Better late than never, hopefully.
The piece was a blog published by NPR about readership of media outlet websites. As it turns out, users are turning to websites belonging to cable TV news ahead of websites for newspapers. I wasn’t really surprised but it raised a thought I’d like to share and about which I’d like to get your take. Continue reading
Filed under digital media, Thinking Aloud
Consult Keith 