More evidence the other day about the ongoing disconnect between brands and their customers in the social media space. It’s always interesting how consumers say one thing and those folks at brands who are responsible for listening say something quite different when asked the same question. Today’s evidence comes courtesy of the Chief Marketing Officer (CMO) Council via Econsultancy and I think it’s good for a smile, even if it’s kind of a sardonic one. It has to do with the results of a recent study that dealt with reasons for social media interaction with brands. Continue reading
Category Archives: digital media
Uncreative Creative
I was watching some streaming video the other day and of course there was an ad pre-rolling before the thing I wanted to see. Not an issue in my mind – trading 15 or 30 seconds of attention for free, high quality content is just fine with me.
Image via Wikipedia
But it did get me thinking. What I was watching was a repurposed TV ad – I’d seen it a few times on air already. Think about that – you wouldn’t open a magazine and see the creative from an outdoor board on the page. You wouldn’t run a radio ad on TV. So what is it about digital?
Filed under digital media
Let’s Dabble In The Concrete
Let’s start with a quote this week:
In 2012, marketers will need to focus more sharply on hard metrics to gauge digital and social marketing ROI. They will be pushed in this direction by economic and competitive forces, and by rising expectations from internal stakeholders who are more interested in the bottom line than in creative experimentation. Up until now, marketers have been content to dabble in digital and social marketing out of curiosity or peer pressure. But as stakes get higher, these media will have to provide concrete business benefits.
That’s from eMarketer. I agree wholeheartedly, and here’s why. Continue reading
Filed under digital media, Helpful Hints
Consult Keith 