This Foodie Friday, let’s talk about eating wood. There have been a whole host of articles written about it. We all do it, unknowingly most of the time. Oh, you’ll not find “wood” on any label, but you will for sure find “cellulose” or some variant thereof. As The Street explained it:
Cellulose is virgin wood pulp that has been processed and manufactured to different lengths for functionality, though the use of it and its variant forms (cellulose gum, powdered cellulose, microcrystalline cellulose, etc.) is deemed safe for human consumption, according to the FDA.
Don’t we all need a little more fiber in our diets? It’s in shredded cheeses, ice cream, and pretty much any “low fat” version of your favorite food. To my knowledge, it doesn’t lead to an insatiable urge to gnaw on a table leg. I think the real issue is one from which all of us can learn, and it’s our old friend transparency.
Sure, it says cellulose on the label, but when it also says “natural” or even “organic”, I think that there is an expectation that the product is made from the same sort of stuff that you might find laying around your kitchen. It’s disappointing (or worse) when people hear that wood fiber is being used as a filler to make the product cheaper to produce among other things. Of course, that’s one of the trade-offs that consumers never think about. Do you want a less expensive, potentially better for you product or do you want it to cost more but be made from the same ingredients you’d buy at the market to make it yourself?
There are tradeoffs like that one in a number of areas. Do you want a secure phone, safe from hackers, or do you want terrorists to be able to plot without governmental monitoring? Any trade-off involves a sacrifice that must be made to get a certain product or experience. To me, it isn’t so much about what’s being sacrificed as much as consumers aren’t helped to understand how these conscious choices affect them. I think we can all do better in helping them to do so.
I don’t suspect any of us is going to sit down with a nice bowl of wood fiber anytime soon, but I bet you might read the label a little more carefully on your next bowl of whatever.