Monthly Archives: April 2014

Cooking In A Closet

For those of you who live outside of New York City today’s Foodie Friday topic may be a little esoteric.

Tiny kitchen

(Photo credit: doraemon)

Then again, since I’ve never lived in an apartment in any other city, perhaps many of you can identify with it.  I know the subject was one I lived with in our NYC apartment and even when we moved to the suburbs the issue persisted:

The challenges of a small kitchen.

Our apartment’s kitchen was literally a closet.  A large walk-in had been changed into a kitchen.  There was a small stove with a tiny oven, a narrow refrigerator, some shelves and about two square feet of counter space.  A small  cutting board and a bowl would cover it completely.  My culinary ambitions generally overwhelmed my kitchen’s ability to produce what I was visualizing.  You’d cook sequentially instead of concurrently, making one course and removing it to another room while you started the next.  Two pots were tight on the stove even though it had four burners, and good luck if you need to sear something over high heat in a pan while simmering a pot somewhere else on the stove.

What cooking in a small kitchen taught me were a series of skills that I still use.  First, I had to think through the entire meal – what to cook when and how to have everything hit the table at the same time.  Second, I learned to be organized.  There wasn’t room to have clutter nor the luxury of extraneous kitchen equipment or ingredients. In short, I learned to focus on the essence of what I was doing and to do so in an incredibly efficient manner.  Which is, of course, the business point.

It’s not just start-up businesses that have resource challenges.  When I work with my clients who are early and mid stage companies, I think about cooking in a closet and how those skills are critical.  That said, every business can stand to think that way.  Sure, your ambitions are way bigger than your business, but what’s the essence of what you’re doing?  What’s really necessary in terms of tools?  How do I organize everything to maximize efficiency?  Since the business can’t do everything it wants to all at once, what’s needed to be done in what sequence to get us where we want to go?

I don’t cook in a small kitchen any more and I have way more silly tools than I know I need.  But while you can take the cook out of the small kitchen, the small kitchen stays in the cook.  I think it’s the same with small business people.  You agree?

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You’re Already Behind

The IBM folks have been surveying Chief Marketing Officers for quite some time and the latest results of that survey have come out.

Image representing IBM as depicted in CrunchBase

Image via CrunchBase

You can read the study yourself by clicking through but I’d like to point out one data point that really got my attention.  It was this:

It’s questionable whether CMOs are moving fast enough to keep up with the speed at which the commercial landscape is evolving, or whether they need something akin to a turbo boost…The situation is, if anything, worse than it was when we completed our last Global CMO Study.  In 2011, 71 percent of the CMOs we interviewed told us they felt underprepared to deal with the data explosion. Today, a full 82 percent feel that way. Two-thirds of all CMOs also report that they’re not ready to cope with social media, which is only marginally less than was the case three years ago.

This is scary.  It used to be that marketers would pay for tons of research better to understand their customers.  The dream was a 360 degree view of the customer’s purchasing and media habits.  Today, that dream is very viable – it’s within a marketers grasp – but only if the marketers have structured their organizations and daily routines to include analytics.  I’m not just talking about web analytics but also point of sale information, real-time data from social media, and any other font of information which can be integrated to round out that view.  That seems to me to be common sense and yet less than a fifth of CMO’s feel ready to deal with all of this.  Put that in the context of over two-thirds of them acknowledging that digital channels will play a bigger role in their interactions with customers in the next three to five years and one concludes that the vast majority of companies are far behind where they need to be.

I’m not sure why this is.  Maybe it’s an investment issue – it’s hard to find dollars to invest on new things in almost every organization.  It might be a priority issue but the folks in charge seem to acknowledge the need.  Maybe it’s the life-cycle of the CMO, which has always been one of the shortest tenured positions in the “C” suite.  No matter what it is, it’s a tremendous opportunity for anyone who can get their company’s stuff together and leap ahead of their competitors.  Will that be you?

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Where Are We Going?

I like smart people and I really like when smart people get together and have a think about things which interest me.

Internet!

(Photo credit: LarsZi)

That happened recently as the folks at the Pew Research Center, and Elon University’s Imagining the Internet Center set up an online survey to look at the future of the Internet, the Web, and other digital activities. This is the first of eight reports based on a canvassing of hundreds of experts about the future of such things as privacy, cybersecurity, the “Internet of things,” and net neutrality. In this case they asked experts to make their own predictions about the state of digital life by the year 2025.  It’s an interesting document, an overview of which you can read here and which is available in its entirety at this link.

This is a summary of what they found:

To a notable extent, the experts agree on the technology change that lies ahead, even as they disagree about its ramifications. Most believe there will be:

  • A global, immersive, invisible, ambient networked computing environment built through  the continued proliferation of smart sensors, cameras, software, databases, and massive data centers in a world-spanning information fabric known as the Internet of Things.
  • Augmented reality” enhancements to the real-world input that people perceive through the use of portable/wearable/implantable technologies.
  • Disruption of business models established in the 20th century (most notably impacting  finance, entertainment, publishers of all sorts, and education).
  • Tagging, databasing, and intelligent analytical mapping of the physical and social realms.

As one expert summed it up rather elegantly, information sharing over the Internet will be so effortlessly interwoven into daily life that it will become invisible, flowing like electricity, often through machine intermediaries.  But is that a good thing?

I consider myself pretty “wired.”  To the extent I’m not using a technology or am blocking data access, it’s by choice.  I’m not entirely comfortable with the value proposition – my data/personal information/behavioral habits in exchange for whatever it is you’re selling.  Of course I know that proposition is just an extension of the media value proposition – my attention in exchange for entertainment.  But if you’ve read anything about the data collection business (never mind what governments are doing!) you know that there is way too much room for abuse and error, both of which will have a negative impact that negates any value received in my mind.

I recognize I might be of a generation that doesn’t “get it.”  Or maybe we do, since “1984″ was required reading long before the year 1984.  While one of the slogans of the Party is “Ignorance Is Strength” I don’t believe that for a second.  It’s all a matter of what knowledge – data – is owned by whom.  And that, dear readers, is something to ponder.  Will you?

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Filed under Reality checks, Thinking Aloud