I had a hard time about this week’s TunesDay selection.
Oh, the song itself wasn’t too difficult. Rolling Stone named it in its 500 Greatest Songs Of All Time and it’s from a songwriting team – Holland-Dozier-Holland – that cranked out many of the radio hits of my youth. You might know the artists – Martha and the Vandellas – from Heat Wave and Dancing In The Streets. This song is the third part of their top hit trinity – give it a listen:
Hard not bop along to the Motown house band (The Funk Brothers!) although I’m not sure running through the auto plant’s paint department without a respirator is great for one’s voice. In any event, why did this choice give me trouble? Maybe because it inspired so many business thoughts. Let me share a couple.
It’s not love
I’m running from
It’s the heartaches
That I know will come
‘Cause I know
You’re no good for me
But you’ve become
A part of me
made me think of technology. Every day there is a new story about someone invading consumers’ privacy. None of us seem to have enough time in the day to focus on anything because we’re all too focused on everything. In the tech world (and elsewhere) we’ve gone from taking the time to make sure what we produce is great to trying to crank out something – anything – that’s good enough. After all, the product will be obsolete in a few months anyway. Yet there is nowhere to hide – we depend on these devices and it’s hard to stay private when you’re using publicly accessible tools.
I also had a thought about customers becoming addicted to products. Putting aside the obvious issues with a physical addiction to drugs or alcohol, I think some brands like the notion of having customers feel “you’ve become a part of me.” True enough – fostering a conversation is where marketing needs to be but despite the upbeat music, this song is quite dark. Do we want our customers feeling there’s no place to hide, whether it’s from our ads or our prying eyes? I think not – what do you think?