Monthly Archives: January 2014

Stairway

TunesDay, and we’ll use the occasion to talk about a song that makes every “Best Rock Songs Of All Time” list.  It is, as Robert Plant says in the performance below, a song of hope:

That was from a 1973 performance of Stairway To Heaven.  I used this song while teaching poetry to a high school English class (the class and I made a deal – they’d learn all the correct terms with which to analyze poetry and pass a test on them; I’d only use rock lyrics for poetry study).  It’s a really interesting piece in terms of how the meter changes from anapestic (dah dah DAH) to dactylic (DAH dah dah) to iambic (dah DAH) to match the increasing pace and intensity of the song.  The music isn’t too shabby either!

There been a lot of debate over the years what it’s about.  I’m not a believer in the whole myth about a Satanic ritual song if you listen backwards.  I do, however, know that the stairway image comes from the Bible (Jacob’s Ladder – another oft used image in music) and much of the rest is kind of English pseudo-medievalism.  I don’t really read into it a lot except for two points I think are useful as we think about business.

The first is in the first lyric:

There’s a lady who’s sure all that glitters is gold
And she’s buying a stairway to heaven.
When she gets there she knows, if the stores are all closed
With a word she can get what she came for.

You can’t buy a stairway to heaven – it’s something that’s earned.  Plant’s being snarky but he makes an excellent point.  We often don’t understand the value of some things or people because we’re looking at the next shiny object.  We also underestimate the work involved in achieving success.  It’s not something that one can queue up and buy – like the stairway, it’s earned.

The next is probably the more important lesson:

Yes, there are two paths you can go by, but in the long run
There’s still time to change the road you’re on.

In other words, there comes a time when every business – and every business person – might need to stop, reassess, and change direction.  Conditions change, priorities change, and the people who are successful learn to change with them, modifying business models and career paths along the way.  That’s why, in my opinion, it’s a song of hope.  More importantly, it reminds us that business (and life) is a journey, and maybe that journey is every bit as important as the goal, which is where that stairway leads.

What do you think?

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No Success Without CES

The first big event of the new year is under way in Las Vegas.

Consumer Electronics Show

(Photo credit: Wikipedia)

It’s the annual CES which used to stand for Consumer Electronics Show but I’m told that since the show has gone way beyond consumer electronics it’s just CES.  As the Wall Street Journal wrote the show

grew up around devices like television sets and stereos sold by distributors and retailers…but it has continually morphed to add new classes of products and companies that don’t fit the classic consumer-electronics description.

“Huge” doesn’t begin to describe it.  125,000 or more people attend and hour-long waits for cabs are common while reservations at most of the better Vegas restaurants are rare.  After a few days, your feet hurt from walking the more than 1.92 million net square feet of exhibit space as does your head from the non-stop loud environment.

I used to love to go despite the drawbacks.  It was at CES I saw my first e-reader and was shown the first “connected” TV in a hush-hush meeting with one of the TV manufacturers.  While both those things are common now, they were brand spanking new business opportunities at the time and got us thinking about how we could grow our business, that of our partners, and enrich our mutual customers’ lives.  The “next big things” this year are supposed to focus on wearable, drivable and mobile-controllable technologies.  We’ll see how that all plays out.

You might be wondering why I raise this.  After all, while you might have a passing interest in CES, for the most part you and your business might have nothing at all to do with curved TV screens or wired cars or toasters that can send you a text.  Fair enough.  CES was always a chance to think out of the box.  What possibilities opened up based on what I was seeing at the show?  My point is this:  the start of the new year is a perfect time to take a step out of the routine and take a look around.  Search out a show or a conference or a meeting of your industry that will let you see something new.  Use what you see to think big thoughts.  After all, much of what is at CES was someone’s pipe dream or maybe even “impossible” not very long ago.

Even though I’m not at the show this year, I’ll read the reports and maybe even watch some of the live streaming taking place.  You can’t spell “success” without using “ces”.  This inquiring mind wants to know more.  Yours?

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The Ploughman Cometh

The first Foodie Friday of the new year and we had a lot of snow here in the northeast with which to welcome it. The folks have been out plowing streets and driveways all night and that put the word “ploughman” into my head. I know – different kind of plough (or “plow” as we spell it here in America). But it also brought a ploughman’s lunch to mind.

For those of you unfamiliar with the term, it’s a meal one can order in a British pub consisting of bread, cheese, and beer (you knew I’d get to food eventually).  I had always thought that this was some sort of traditional lunch that field workers had eaten for centuries.  When those workers migrated from the fields to the cities, I assumed that they took their lunch with them and pubs served the food that people traditionally ate midday.  As it turns out, that was what I was meant to believe by the British Cheese Bureau which created the lunch and marketed it following the second world war as a way to increase cheese sales.  Pretty clever – create a feeling of nostalgia for a supposedly traditional meal in a time when the world was just betting back to “normal” following a decade of horror.  Which of course is the business point today.

History is constantly being rewritten to suit the purposes of the author.  On a very minor scale, we do it every time we tweak our resumes.  On a major scale, different people are given credit or blame for things that go very well or very badly.  The past is changed to suit to present.  Whether it’s work or play, one always needs to understand not just the author’s point of view but also their agenda.  While the ploughman’s lunch didn’t taste any worse once I found out it was a marketing ploy, I kind of felt like Dorothy when the curtain fell and The Wizard was revealed.

That’s a reminder as we start the new year – question everything (even me!).  Look for facts from disinterested, multiple sources.  That’s getting harder to do as journalism migrates from reporting to advocacy outside of business and it’s always been a challenge inside.  Are you up to the task?

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