Once in a while we play a little game of compare and contrast which is what we’ll be doing today.
- Nearly a third (31%) of adult U.S. mobile Web users say they now go online mostly through their cell phones
- Leading the mobile-only Web trend are young people and minorities. Nearly half of all 18- to-29-year-olds (45%) who access the Internet on phones do most of their online browsing on their mobile device. Half (51%) of African-Americans and 42% of Hispanics in the same category also mostly go online through their phones. By contrast, only 24% of white mobile Web users turn mainly to their devices for Web access.
- Less affluent (income of under $50,000 annually) and less well-educated people were also more likely to rely mostly on their phones for Web browsing than those with higher incomes and college or higher levels of education.
OK – pretty straightforward. Nearly everyone has a mobile device, more than half (55%) use them to go on the web at some point, and as incomes go down the mobile device tends to become the primary point of access. Got it. Next.
Part of the 2012 Mongoose Metrics Data Series found that mobile internet access accounts for approximately 9 percent of all traffic. However, the report also found that about 10 percent of websites are fully optimized for mobile access, which means 90 percent are incapable of serving these users completely.
Oops. You can read the study here if you’re interested. It also reminds us that 80% of users preferred mobile sites when searching for prices and product reviews. But then again, if they can’t see the great content you have, what difference does it make?
We’re at yet another point of change. The desktop computer is dying a lingering death, and I think it will be an enterprise-only device within 5 years. So why are a lot of us behaving as if nothing has changed? We need to be thinking and building mobile first, as the data points out. After all, being discoverable and social is useless if you’re not optimally visible.