This post has nothing to do with Barbra Streisand movies or characters in musicals. It has to do with us, or at least most of us. We’re yentas. In fact, we’re in the golden age of yentas and that can be a very good thing if you’re a marketer who embraces it.
My grandmother used the term in the sense I mean it: a gossip. Oh sure, she had old women in mind when she’d proclaim someone to be one but today age has nothing to do with it. The more common marketing term might be brand advocate or influencer but to me it’s all the same thing and if you’ll stay with me a minute, I can explain. Continue reading
Monthly Archives: June 2011
We’re All Yentas
Filed under digital media
Faulty Assumptions
Image via Wikipedia
I was wandering the Hallmark aisle this morning in search of an appropriate canned sentiment to give to the Mrs. in honor of her birthday. Unlike many holidays which seem to have been created specifically for Hallmark and various retail segments, I celebrate birthdays, especially those other than my own.
As I was sorting out the card options, I heard a phone ring. Actually, it didn’t “ring” in the traditional sense; it played. MC Hammer, to be specific. His 1990 hit “Can’t Touch This.” And that’s when the business point hit me. Continue reading
Filed under Helpful Hints, Thinking Aloud
Better Late Than Never
Isn’t it nice when the lights go on in a CEO’s brain? It’s even better when what those lights illuminate is a point so simple that even dimwits like me got it quite a while ago. That happened the other day and I almost drove off the road when I heard the report on the radio (yep, I still listen to good old news radio even if it’s side by side with the newer satellite flavor).
But let’s slow down and explain and see what you think. Maybe it’s even instructive! Continue reading
Filed under Huh?
Consult Keith 