A couple of studies found me this morning and I want to share something I noticed as I was reading them. One comes from Buddy Media via eMarketer; the other from ChiefMarketer.com. Both concern social media and how companies are investing and utilizing this channel. Both raise questions in my mind especially as I look at their findings in concert with one another. Let’s see if you agree. Continue reading
Tag Archives: Social media marketing
Catching The Truck
Image via Wikipedia
Almost a year ago, I wrote about the cats in our neighborhood and how they chase squirrels with no thought as to what they’re going to do once they catch it. I had a similar thought this morning as I got yet another company-centric plea to “like us” or “follow us.” Since part of what I do is to help companies understand, manage, and use social media to further their goals, I’m all for building up the engaged consumer base. However, that leads to the inevitable question about what happens when the dog catches the mail truck: once you’ve attracted fans and followers, what happens? Continue reading
Filed under Consulting, digital media
Consult Keith 