Tag Archives: Russia

Are We In An Information Death Spiral?

Sometimes I wonder if we’re in an informational death spiral. That’s when an aircraft is out of control, loses lift, and heads in a corkscrew motion toward the ground. My pilot friends say they usually begin with a random, increasing roll and airspeed. That’s where I think we all just might be with respect to information. We’ve had a random, increasing rolling of what “real” information is and the speed at which it is generated is increasing.

Photo by Tim Mossholder on Unsplash

Why this matters to you, both in business and in life, is that it’s becoming increasingly impossible to tell fact from fiction. The revelation that the Russian government created thousands of fake accounts across the social sphere to generate and amplify “news” items that were made up out of whole cloth is devastating to anyone who tries to figure out fact from fiction. That devastation is multiplied by the findings of this year’s Pew study which found:

Two-thirds of Americans (66%) use Facebook, and a majority of those users get news on the site, similar to 2016. Looked at as a portion of all U.S. adults, this translates into just under half (45%) of Americans getting news on Facebook. While a large share of its users get news on [Twitter} (74% say they do), its audience is significantly smaller overall. This means that overall, fewer Americans get news on Twitter (11% of U.S. adults).

In other words, we’re increasingly relying on the least reliable sources for news and information. Imagine if you were doing this in your business. Rather than looking at actual revenues, you based your appraisal of how things were going on how full your warehouse seemed or how busy your staff was. Sure, a warehouse that’s becoming empty can signal great sales but it can also signal an issue with your supply chain or with your accounting department who hasn’t been paying suppliers. Maybe it’s a collections issue. You don’t know until you get the real facts.

Being able to separate fact from fiction is the basis of being an educated, competent person. When others are out there trying as hard as they can to mask facts or to impose fiction, that job is thrown into a death spiral. When Facebook changed from being a place when you could focus on friends and family to a platform for news and information, the spiral began. When their algorithm began to reward the click bait that was able to deceive enough people by being outrageous, our collective noses headed toward the ground.

Don’t be fooled by fake news, either in the office or out of it. Find the facts, level off your wings, and fly on.

Advertisements

Leave a comment

Filed under digital media, Reality checks, Thinking Aloud

Be Inefficient – It’s Better For Your Business

Representatives of Facebook, Google, and Twitter have been summoned to Capitol Hill to explain what they know about how Russia used their platforms to interfere in the last Presidential election.  Their testimony began yesterday, and there was a recurring theme that I think has implications for any business. It has nothing to do with politics and everything to do with serving your customers.

Facebook logo Español: Logotipo de Facebook Fr...

(Photo credit: Wikipedia)

You may remember something from a few months back. There was a kerfuffle about Facebook using human editors on the News Feed who had a liberal bias. Whether that’s true or not is immaterial to our discussion. Facebook removed human editors from the “trending topics” feature seen in the news feeds of users. Given the decreased human oversight, gaming Facebook’s algorithm became easier, as demonstrably false news reports spread with increasing speed during the election. As Recode reported:

Sen. Jeff Flake is asking Facebook how it monitors its service — humans or artificial intelligence or both? Stretch (note: Facebook’a lawyer) said both, and explained a bit about how algorithms can detect non-human behavior, like someone creating many accounts in a very short amount of time. But while software can detect some of this stuff, humans often need to make a final decision on whether or not contents should be removed. Twitter and Google confirmed they have similar setups.

Fewer humans means fewer edits, apparently. What caught my attention yesterday was that each of the three platforms testified that putting in human-based solutions are inefficient for their business. What about the people on their platforms? A significant percentage of young people get their news only from Facebook. How can they be expected to understand the issues when the facts that are presented to them may be propaganda and not news or factual at all?

None of us in business can afford to make decisions solely on the basis of what’s good for the business. We need to stay customer and consumer-centric. After all, you wouldn’t want doctors in an ER failing to administer expensive drugs because it’s inefficient for the hospital, right? The restaurant that cuts the quality of their ingredients or service because they need higher margins won’t be around for very long.

Like most of you, I use these three platforms every day. Twitter is a cesspool, in my opinion, filled with trolls, hate-speech, and spam, but it’s also critically important. It’s a shame that they use the “free speech” argument to ignore that crap. There are limits on speech – try yelling “fire” in a theater and see what happens to you – and Twitter needs to clean up its act. All three of these companies need to quit using the profit motive and their responsibility to shareholders as excuses to let the bad actors do their thing. Be a little less efficient and more customer-friendly. Facebook admitted they knew something was going on and did nothing, allowing the “fake news” and propaganda to disseminate. That’s not consumer-friendly, is it?

Leave a comment

Filed under Huh?, What's Going On