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Suppose you went to the supermarket today to buy some vegetables but when you went to pay you were told you had to buy soda as well.  The store manager (who you demanded to see, of course) calmly lets you know that the store doesn’t make enough margin on vegetable sales alone while they make a ton on soda so they’ve bundled them together.  It’s a financial decision, and the fact that you don’t really drink much soda isn’t their problem.  They won’t sell you one without the other.  Ridiculous?  Maybe for groceries.  But you’ve been doing this for years. Continue reading →