Tag Archives: Econsultancy

More evidence the other day about the ongoing disconnect between brands and their customers in the social media space.  It’s always interesting how consumers say one thing and those folks at brands who are responsible for listening say something quite different when asked the same question.  Today’s evidence comes courtesy of the Chief Marketing Officer (CMO) Council via Econsultancy and I think it’s good for a smile, even if it’s kind of a sardonic one.  It has to do with the results of a recent study that dealt with reasons for social media interaction with brands. Continue reading →