Old at being young
Young at being old
Everything’s on hold within our evolution
When I first started selling TV in 1978, there was a big push to get agencies to buy on demo ratings instead of just household impressions. Over time, the notion of buying on audience segments became more accepted and today it seems as if I hear more about the 18-49 numbers than I do about households. Except that there’s one problem. Continue reading →
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Tagged as Barenaked Ladies, business, Demo, digital media, facebook, marketing, Marketing and Advertising, Netflix, Nielsen, Nielsen Ratings, Social network, technology, Television
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