Category Archives: Huh?

The 40% Chance Of Fraud

If there was a 40% chance that when you bought something you weren’t going to get what you thought you were buying, would you take that risk? I wouldn’t, but apparently many advertisers and/or their agencies do so every day. Ghostery, which is a browser extension I use and would heartily endorse, says its research shows 40% of all URLs in automated ad auctions are masked. What is URL masking? As a recent Ad Age article defined it:

URL masking is often used to trick advertisers into running ads on sites with illicit or stolen content, which tend to generate lots of traffic but little ad revenue. URL masking is also used to fool buyers into thinking they’re buying premium inventory when they are instead getting low quality placements.

Ouch.  Then again, this is just one of the issues that have arisen as programmatic ad buying becomes more prevalent.  As a former TV sales guy, I just don’t get it.  Oh sure – the costs of machines that are supervised by a couple of people is far less than the cost of the number of people required to do the equivalent work.  But look what happens when it’s just machines.

Ask anyone connected with the programmatic ad business what the top three issues are and they should answer:

  1. Fraud
  2. Fraud
  3. Fraud

Traffic generated by bots, ads that are run underneath pages to generate impressions when no one is seeing them, fake sites which spoof domain names that clear buyers’ whitelists because they look like they belong to reputable publishers.   That’s just the tip of the iceberg.  Another big issue is how little of what the buyers are paying actually reaches publishers – middleman upon middleman taking their cut drives revenues to the content creators down.

Putting aside the need for transparency, I’m not a Luddite.  I know programmatic ad buying is an advantageous, time and cost-effective process.  But the machines can’t do everything.  In fact, someone has to understand the business well enough (and all of those bad actors who would seek to steal from it) to program the algorithms.  Someone needs to bring the 40% chance down to 0%.  Someone else has to come up with the next brilliant, breakthrough idea.  It won’t be a machine.

You?

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Filed under Consulting, digital media, Huh?

Managing You

Foodie Friday, and today it may be a bit of a gross-out fest.  There is a thread on Reddit in which fast food workers are asked what should we NOT order at your restaurant? Why not?  The responses aren’t pretty.  OK, that’s a lie.  They’re disgusting.  That said, they’re instructive in a few ways, the most obvious of which is that the worldwide megaphone is now amplifies all of the dirty little secrets that once were told from bar stool to bar stool after work.  It’s not about trade secrets.  Those generally have competitive value.  These secrets are things that are worst practices that no solid organization would follow.

English: This is actually Tom's Restaurant, NY...

(Photo credit: Wikipedia)

What struck me was how often cutting corner resulted in unsafe conditions.  People not washing their hands, food held at unsafe temperatures, food recycled for days, often transformed from one dish into another, and worse.  I will never drink anything in a restaurant with ice in it again after many reports of filthy ice machines that are never cleaned.  But it’s not the unsanitary conditions that are instructive.

Many of the restaurants mentioned are part of a national chain.  Some are franchised, some are corporately owned.  IN every case the writer mentions standard set by the parent organization for cleanliness and food safety.  In every one of these cases, those standards were ignored.  There are a couple of weak links in the chain.

First, it’s clear that the managers make the difference.  Several of the threads discuss how managers ignored the problem even after an employee pointed it out. I think this quote from someone working at an Olive Garden sums it up nicely:

The whole kitchen is incredibly organized, and it’s incredible that we can serve the amount of food that we do with so few kitchen staff, so I think that OG’s corporate system(Darden) is pretty good at what they do. I just happen to work at a location with an insane and incompetent manager.

There are dozens of other examples of brand being sabotaged by an incompetent individual who won’t adhere to standards.  But there is another weak link.  What about the workers themselves? It maybe true that you have an incompetent manager, but this Reddit demonstrates clearly that the employees recognized how wrong and unsafe the situation was.  How about taking some responsibility for disaster they see?  I guarantee you that every company can be reached with safety concerns.  This, however, was typical:

I try very hard to stick to our safety standards and common sense safety standards. I am not in charge of any of the meat dishes, pastas or sauces, and while I’ve expressed my concerns to my coworkers who do work these stations, every single one speaks Spanish, and I speak English.  Also, to be honest, I’m more interested in maintaining pleasant relationships with my coworkers than reporting them to my manager. It’s not my responsibility to manage the kitchen.

In any business, success and failure needs to be a shared thing.  Every employee and any level needs to feel invested in that success, certainly enough so that they are unwilling to let safety issues slide or are able to risk interpersonal relationships to move the entire organization forward.  The more senior the employee the more critical (as is the weak managers) this becomes.  We need to get people to manage themselves well enough that they can take responsibility. Making it happen is something to ponder.

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Filed under food, Huh?, Reality checks

Shining A Light On Flashlights

You probably have a flashlight app on your phone.  I know I do.  It comes in quite handy as you’re fumbling around when you get home later than expected and haven’t turned on any lights to help you find the door lock.  Prevents one from tripping over any stray cats in the driveway too.

Here is something you might not know about your flashlight app or about any other app for that matter.  It may be doing way more than just lighting up your way.  It may be spying on you and leaking data about you all over the place.  According to a piece on Wired this morning:

The FTC has clamped down on another flashlight apps for doing downloading data for advertisers without informing consumers, and these seemingly innocuous apps are only a small part of the problem. On my phone, several apps want access to information they probably shouldn’t, and odds are, that’s the case with your phone too. The lesson here is that when it comes to mobile software, there’s really no such thing as a free app. But there’s a corollary, and it’s that this whole world of mobile app privacy is both murkier and more troubling than things are on your computer desktop.

Scary.  I did a quick audit of the dozens of apps I have installed on my phone and while most don’t seem to ask for more permissions than might seem logical, a few do.  One app – which ostensibly is there to help me find recipes – asks for permission to :

  • find accounts on the device
  • add or remove accounts
  • read sync statistics
  • create accounts and set passwords
  • use accounts on the device
  • read sync settings
  • toggle sync on and off

Of course I went to read the FAQ section of the app and while it was easy to read it mentioned nothing about what and why it was collecting the data.  So I checked the Privacy Policy which did explain it in legal terms. For most people, that is far less friendly than plain English.  The format of the policy made it almost impossible to read on the device.  It was presented unlike any other piece of information about or in the app.  This tells me one thing: they’re hiding something.  The app is now gone even though I think I know why they want those permissions (the app has its own account system to let you save recipes, shopping lists, etc) because I don’t trust it.

We build trust via transparency and good behavior.  Stealing user data to sell to advertisers without an explicit permission from the data’s owner is neither.  Some smart mobile company is going to position itself as being the “completely safe” one, an environment with apps that don’t leak data and where encryption is the norm.  Until then, check your app permissions.  You might find it illuminating.

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Filed under Huh?, Thinking Aloud