Local Flavor

This Foodie Friday I’m writing to you from a condo in Myrtle Beach. It’s a place I used to come to only once a year with my golf outing but now that I only live a couple of hours away I’m down here more often. I’d be lying if I said that Myrtle Beach is one of my favorite places to go. Honestly, except for the golf (and there is LOTS of that here), there really isn’t much about it to love. The beaches further north on the coast are way better – less crowded, prettier, and less touristy.

Photo by Gabriel Garcia Marengo

One thing my golf group learned about Myrtle Beach long ago was that there really isn’t a lot of great food here. Oh sure, damn near every chain restaurant has one (or more) iterations and there are local executions of generic food types that one can find anywhere: Italian, sushi, burgers, etc. There are, however, a handful (OK, a couple of handfuls) of places that do their damndest to capture the local flavor and that’s our topic today.

I wrote about Mr. Fish 10 years ago and I still visit when I’m here. His success at capturing the local seafood flavors of the Carolina Coast has enabled him to build a much larger place. There is a huge local supermarket here – Boulineau’s – that has a great kitchen serving local specialties and taking out the fried chicken to the beach is a local tradition.

I’m not going to run down all of the local places that do similar things but it’s instructive to any of us in business. Sure, the national chains are mobbed by tourists that love the notion of eating the same meal here as they can get at home. Those aren’t the loyal customer base though. Any business should be trying to be a local business even if the local outpost is one of many. I represent a national coffee franchise that insists that each local cafe be decorated in a local style, using photos of the town in which it’s located. That’s smart in my book.

People look for the local flavor. You can see it in the push to patronize local small businesses. How can your business be “small” and capture the local flavor even as you grow? Something to think about!

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Filed under Consulting, food, Thinking Aloud

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