Food And Doing Well By Doing Good

This Foodie Friday I want to chat about a couple of food-related things I read this week and how they might translate into some thinking about your business. The first is an article (seen here) about how Nestle has figured out a way to cut the sugar in its candy. The second is something businesses are doing in Japan to help with a problem on their roads.

(Photo credit: Wikipedia)

Nestle says its researchers have found a way to structure sugar differently so that it uses 40% less. It claims this can be done without affecting the taste. As a former fatty who misses chocolate A LOT, this is good news. More importantly, it helps to address the epidemics of diabetes and obesity. Nestle is patenting the method which seems like a missed opportunity to open source something that can help a lot of people. Of course, once you file a patent the method is no longer secret so maybe others will find a way to do the same.

In Japan, as in many other countries including our own, the population is aging and the old folks are continuing to drive. My 91-year-old Dad refuses to give up the car keys and it’s something that keeps our whole family up at night. What they’re doing in Japan is to offer the super seniors discounts. In fact, nearly 12,000 seniors living in Aichi had voluntarily given up their licenses in exchange for discounted goods and services, and that was before one of the leading ramen chains (hence the food focus!) offered a discount for life to those who hand over their licenses. Since the proportion of all fatal accidents attributed to drivers over 75 has spiked from 7.4 percent to 12.8 percent, this seems like a pretty good public service.

In both of these cases, the motivation may not have been to do well by doing something good but I think that’s the effect. Who wouldn’t want to eat less sugar and not down a bunch of artificial sweeteners which are just as bad? Nestle ought to sell more candy. In Japan, safer roads help everyone, and the businesses providing the discounts can’t serve younger customers who’ve been hurt by an older driver, not to mention the older drivers themselves. Hopefully, the additional patronage more than makes up for the discount.

This is the sort of thing any business can think about. How can we do some good in our community and does that activity hold the promise of helping the business? As anyone involved in Corporate Socal Responsibility will tell you, the two things are not exclusive to one another, and I’m all for it. You?