So what has happened as a result of AVG trying to be good corporate citizens? They are getting reamed. There have been many negative articles and thousands of negative posts written (this thread on reddit is particularly nasty). You see, AVG made one large change in the policy, which is that it now involves keeping the browsing history of its users and selling the data to third parties. They actually were collecting most of this data before except there was no mention of selling it to anyone for commercial purposes.
The PC World piece on the controversy summed it up nicely:
So I’m at a loss here. Is it a better idea to confuse your customers? Is it good practice to be a little less transparent? I don’t think either of those are true. Are we all still so naive that we believe all the tracking information companies gather about our every move (and this is true about your mobile device usage too!) is just for their own information so that they can make our user experiences better? Sure, AVG makes it possible to opt out of some of this, but do we really think most people will read the new policy and do so?
I guess the real question becomes is honesty still the best policy? What’s your take?