Monthly Archives: July 2013

Low & Slow On The Fifth

It’s Friday and so time for Foodie Friday Fun.  However, it’s also one of those weird days which follow a holiday and precede a weekend.  Most folks I know aren’t working – they’re by the pool or at the beach and cooking is something that happens outdoors – on a grill or in a smoker.  Because I’m as lazy as the next guy continuing to celebrate our nation’s birth, I thought I’d repost a food piece centered around another summer holiday.  It was called “Low And Slow” and was written way back in May of 2008.  I think it’s relevant – hopefully you do as well.  Enjoy the weekend and see you Monday.

English: Image of a propane smoker in use. Dia...

(Photo credit: Wikipedia)

This weekend is sees the celebration of the Memorial Day holiday here is the US. Traditionally, this weekend marks the start of Summer (OK, maybe that’s July 4th but I love Summer, so…) and that means it’s time to fire up the smoker. While one can achieve great BBQ on everything from a Weber kettle to rigs costing thousands, my preferred weapon of choice is the Bandera, which used to be made by The New Braunfels Company.

We had a bunch of folks over to enjoy ribs, smoked turkey, beer can chicken, the odd bit of smoked bratwurst (I couldn’t find a Hebrew National baloney to smoke which, as an aside, is the closest thing I know of to meat candy when spiced and smoked). The thing they all were wondering about was why does good “Q” take so long. Those of you with a love of smoked meat know that “low and slow is the way to go” and that getting the temperature in the smoker above 225 F is a formula for shoe leather.

Which, of course, got me thinking about how many people seem to do business today. Just as one cannot make BBQ in the microwave, fixing problems via the proverbial microwave for a quick fix is, in my mind, not getting you where you need to go. Now, some folks insist on cooking ribs for 8 hours; I think I’ve proven you can have damn good results in 3.5 – 4. However, I am talking about using the right tools, taking the right amount of time, and, if you can, using the guidance of someone who has been there before (I ruined a lot of racks and quite a few briskets in my day until I got it figured out).

There is a Slow food Movement of which you may be aware and I love what they have to say. However, sometimes you’re late for work and DO need to toast that Pop-Tart (eeew) and go. Sometimes problems won’t wait. But I think many operations would be a lot better off if they made the quick fix the exception rather than the rule.

And now I’m off to enjoy some leftovers!

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Reaping What You Sow

A heavy topic for midweek, kids, but today it’s karma or, in less religious terms, what goes around comes around (such a child of the 60’s, I know).  What has me on this topic are a couple of things that came out during the last week and I want to bring them to your attention.  Both have some strong implications to anyone who uses the web (and obviously, since you’re reading this, you’re included).  In a sense, there’s a third thing – the whole PRISM program from the NSA – but since we don’t do politics, and that program can’t really be discussed without politics entering the discussion, I’m going to table it.  I will say, however, that if you’re angry about it now, where were you a dozen years ago when it all began?

That’s sort of the point I want to make about the other two topics.  The first are the “shadow” profiles Facebook has been gathering.  It came out that a bug on Facebook exposed user data for 6 million folks.  Moreover, the data it exposed proved that Facebook has been putting together profiles of everyone, even people not on Facebook, and the information contained in those dossiers has not been offered up to Facebook – they just found it.  The company that exposed it – Packet Storm – asked:

would Facebook ever commit to automatically discarding information of individuals that do not have a known Facebook account? Possibly age it out X days if they don’t respond to an invite due to a friend uploading their information without their knowledge?

Their response was essentially that they think of contacts imported by a user as the user’s data and they are allowed to do with it what they want. To clarify, it’s not your data, it’s your friends. We went on to ask them if Facebook would commit to having a privacy setting that dictates Facebook will automatically delete any and all data uploaded about me via third parties (“friends”) if it’s not in scope with what I’ve shared on my profile (and by proxy, is out-of-band from my privacy settings)?

We were basically met with the same reasoning as above and in their wording they actually went as far as claiming that it would be a freedom of speech violation.

Let’s repeat that:  it’s not your data.  The solution proposed?  Governmental intervention.  Frankly, I prefer the solution contained in the other topic of the day – the Cookie Clearinghouse being developed by the folks at Stanford.  I encourage you to click through here to see how it works.  It won’t solve the “bad actor” situation that we see in the Facebook example but since it’s designed  to enable browser developers to block third-party cookies — such as those set by ad networks — without also inadvertently blocking cookies from companies that have relationships with consumers, it’s a start.  The ad networks and others are not happy about any blocking and are doing their damnedest to stop it, but I think it’s pretty obvious that privacy is(finally) front and center for even casual users.

Sorry for the length today but the point is simple:  we reap what we sow.  If we’re bad actors when it comes to invading people’s privacy, the odds are that some legislated solution will arrive on your doorstep and it won’t be as simple as just doing the right thing you should have done in the first place.  Witness COPPA and CanSpam, brought about because the bad stuff came back around to haunt not only the perpetrators, but the legitimate companies that tried to behave as if it were their own data and their family’s data being taken.

Are you aware of this?  What do you think?

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A Reason To Believe

I’m thinking that Tuesday just might be headed for “Tunes-day” here on the screed. As you can probably tell if you’ve spent any time here, I get a lot of inspiration from music and often that inspiration turns into business insights. Let’s hope that’s the case today.

Rod Stewart

Tim Hardin wrote a song called “Reason To Believe“in 1965 and it has been covered by many other artists including Rod Stewart, The Carpenters, Johnny Cash, and Glen Campbell The original recording appeared on Tim Hardin 1, released in 1966. Obviously the version by Rod Stewart made it a hit and is probably the one with which most people are familiar:

If I listened long enough to you
I’d find a way to believe that it’s all true
Knowing that you lied straight-faced while I cried
Still I look to find a reason to believe

A few other writers have tackled the same notion – people who want to have faith in someone or something else.  Here’s Bruce:

Struck me kinda funny
Seemed kind of funny sir to me
How at the end of every hard-earned day people find some reason to believe

And Pink:

Just give me a reason
Just a little bit’s enough

Why do I bring this up? Because it’s a simple principle that some businesses forget every time they command people to “like” or “share.” Having fans in the first place who are willing to self-identify and follow is amazing.  We assume everyone knows what hashtags are for and that they’ll use them the way we want them to. Before they can use whatever knowledge they have, we often don’t give them a reason to believe – a compelling reason to act and the knowledge with which to do so.  The fact that they’re paying attention to your message at all is a win.  The fact that they’re looking to find a reason is tremendous.  From there, it’s on us as marketers to help them act, grow their faith in our products and brands, and spread the message.

Make sense?

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