Monthly Archives: June 2013

The Worst Paying Majors

I read an article the other day that I found kind of disturbing and I thought I’d share it with you.  The piece is called the 10 Worst Paying College Majors.  In brief, OMFG.

 

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I’ve written this screed a number of times this last hour but I guess this is really the gist of it.  If you’re going to college to study a “best paying major” you’re even more lost than most people your age.  College is (was) a blessing – it was four years (up to six for some of my close friends) in which one figures out how to take in a lot of information, synthesize it, and form cogent opinions about the world and one’s self.  It not about how to get a degree that will pay me a crap-load of money.  I’m not really a New Testament guy, but even I understand the meaning “gaining the whole world and losing one’s soul.”  It’s an intellectual sanctuary within which we get to spend time with great works and not with a focus towards how to study that which will earn me the most money but deplete my psychic bank account.

 

How many of the issues we all face revolve around a focus the bottom line and not on the things that make each day worth living?  I am a raving capitalist, but not at the expense of losing my ability to seek out facts and blend them into a 360 degree view of the world  and the people who inhabit it.

 

Here is where I come out.  Yes, go to college.  Learn critical thinking.  Trust no one but the self you’re going to become.  If and when you  find something in which you believe, follow your calling.  The worst-paying college majors may just be the most satisfying things you can ever do in your life.  I studied English, Education, and Music.  I”ve never worked a day in any of them but the critical thinking skills and the ability to express myself were an integral part of those four years.  I would not trade any of it for a nice paycheck but I earned quite a few of them because I possessed those skills.

 

You?

 

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Social And Small Business

I’ve mentioned before that I keep a “blog this” file which contains articles that piqued a thought.  I went through the file over the weekend and came across a press release from the folks at Constant Contact.  They do a study about the state of small businesses and the ways they connect with and grow their audiences.  Results include responses from respondents across a range of business-to-business and business-to-consumer industries.  wkL_ccWhat piqued my interest was this:

While small business interest in, and appreciation for, social media is on the rise, small business owners continue to lack confidence in their social media skills.  More than half (54 percent) chose social media marketing as the marketing activity they need the most help with, which might explain why their frequency of use with social media is not where it needs to be.  Only 13 percent of survey respondents post to Twitter daily and ten percent post weekly to LinkedIn.

Aside from the obvious point that clearly I need to make my phone number and email address more prominent (I can help – call me, you guys!) that research shows me that these folks are being smarter than others.  They recognize that value of the various platforms and aren’t shooting the messengers due to their inability to capitalize on what those platforms offer.

Social is a conversation.  If you’re only engaging on an irregular basis (once a week) and only a fraction are even engaging that often, it’s not going to work.

The study is unclear with respect to how they’re defining social media marketing.  The owners were asked “which social media platform is the most effective for their organization” and that’s kind of nebulous.  Is it paid advertising and the “effectiveness” is measured by responses?  Or is it some other engagement metric?  One hopes the respondents can answer how they’re defining “effective” but I suspect they can’t.

Social media is not like any other form.  It requires commitment and resources far beyond what many folks have experienced buying print, TV, radio, or even display ads.  Doing it badly can do more than be ineffective – it can hurt your business (no one likes to be ignored!).  Can we agree on that?

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