Tag Archives: Wrestling

Sports It’s Not

World Wrestling Entertainment, Inc.
Image via Wikipedia

As we get to the end of the month, I’m reminded of the monthly traffic reports we’d get from the syndicated services such as Comscore.  While we had our 24/7 monitoring and knew what traffic was doing, the syndicated services were important data since clients, agencies, and other used them for cross-site comparisons between the various sports leagues and teams.  One thing that always bugged me was the inclusion in the rankings of a number of sites that weren’t content sites (Cabelas – sorry – commerce and shopping, not news content) as well as content sites that weren’t sports, and the inclusion of the WWE in our category was the biggest distortion of all. Continue reading

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Filed under sports business, Thinking Aloud