All of us who are active online face, from time to time, digital overload. As individuals, we might be active on Facebook, Twitter, LinkedIn, Google + and a host of smaller or emerging social sites such as Pinterest. It can be exhausting – remembering to check-in, write a review, etc. Companies and brands face a similar situation which is magnified many times over. The big difference is I only have to worry about one account per platform and I’m…well…me! I don’t have to monitor anyone else posting on my behalf. The issues of social media guidelines, who owns a brand online, and how an employee’s activity online reflects on the company for which they work are big issues.
All of these came to mind as I read a new study from The Altimeter Group the other day. Let’s see what you think. Continue reading
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