Tag Archives: Go Daddy

There are a lot of great quotes that came from the Spinal Tap film but one I find myself using over and over is “It’s such a fine line between stupid and clever.”  I thought of that last night as I watched the Super Bowl and all the very expensive commercials.  I also thought about the famous David Ogilvy quote – “The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything.”  Given that many of these ads would make me the moron in question, here’s a reminder to any of us who do marketing – and if you’re in business, that’s pretty much all of us. Continue reading →