Tasting Change

I was thinking, this Foodie Friday, about how my tastes have changed over the years. Years ago I would eat pretty much anything except beets. They reminded me, as my youngest daughter often describes them, of eating dirt. Now for a vegan, which is what my daughter is, to complain about any vegetable it really has to be bad. Somewhere along the line, I gave them another try and I really liked them.

My older daughter’s tastes have changed too. When she was a child she loved eggs and puddings. Now, almost 30 years later, she is revolted by the sight of eggs and won’t eat them unless they are a binding ingredient in a baked good. If they’re a major element in, say, custard or pudding then she will pass. Something about the texture and smell. Her favorite foods have become her non-starters. Of course, today she will eat just about anything else when she would have to be tricked into tasting anything new back in the day.

Tastes change. Look at the decline in soda consumption or the increase in sushi consumption (you want me to eat raw what?). It’s a given in any market, not just food. It’s incumbent, therefore, on any smart business executive to be open to change. I don’t know about your experience, but mine has been that most executives are not. They generally feel that sticking with what’s been successful will carry them forward, riding the horse that brought them, so to speak.

Ask yourself if you’re really open to change. Can you accept multiple perspectives on things and, more importantly, can you hold off on forming an opinion until you’ve heard some differing points of view? Do you always ask the same questions? That usually results in you getting the same answers. If you’re seeking change you need to ask something different. When was the last time you or someone in your organization tried an experiment? It’s like tasting a new food or, even better, giving something you’d thrown on the trash heap another taste.

I have a friend who has had a limited culinary vocabulary in that she’s not been exposed to a lot of different cuisines. She’s tried some things such as the chopped liver and gefilte fish that even hard-core fans of Jewish cuisine struggle with. She didn’t like them but the point was that she tried them. She was open to change.

I’m sort of in that process. I’m migrating out of the world of management and business consulting and into the world of franchise consulting. It’s been hard to give up the old stuff since I’ve had 40 years of doing it. Truth be told, I’m enjoying the new work a lot more. My tastes have changed but had I not been open to it, I’d still be in the same old rut. Is that where you and your business are?

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Filed under food, Reality checks, Thinking Aloud

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