“What the heck is he doing writing about food on a Monday?”
Given that it’s Thanksgiving week here in the US I’ve got food on my mind more than I usually do. However, while cookies is the theme, it’s not about the sugary kind.
I was reading a bunch of sports sites as part of a research project when I came to one that seemed to lock up my browser As it turned out, this site (which shall remain nameless since singling them out doesn’t serve any purpose) hadn’t locked me up but it was taking forever to load. I opened a new tab and hit another site which popped right open. Returning to the slow-poke, I took a look at what the page was doing as it loaded. Imagine my surprise when I had a look at all the external (meaning off the site’s own servers) scripts and cookies that were running.
While my browser had taken the site’s primary analytics cookie (hey, I’m in the business so I like to help others learn) as well as their main ad serving cookie and even their Twitter tracker, my browser had blocked 66 third-party cookies. Each of those took a call to a third-party server. These were ad networks, retargeting firms, on site ads from third parties, behavioral targeting firms, etc. The page (and each subsequent page, as it turned out) took a long time to load . While it came right up the browser won’t respond since dozens of scripts are running. Maybe a great revenue experience for the site owner but for we lowly users, it sucked.
In other words, lay off the cookies! Thoughts?