What Is It And Why Do I Care?

A group of very smart web executives and I were talking about content and how to present it to increase engagement.  The discussion centered around defining how we should be thinking about user engagement with content – is it just page views, is it time on a page, is greater time on fewer pages just as [...]

The Leaf Campaign

Have you seen the new ad campaign from Nissan? You can find the videos on YouTube and a Facebook page is home base – check it out. What I like most about it is that it asks a very simple question and does it in a way that I think makes an excellent business point [...]

Hecklers

I love it when people suggest topics for the daily screed.  Not only is it way easier to write to a prompt, but it lets me know what sorts of things are on your minds out there.  Today’s topic was suggested by my old friend Eric, who found a treasure trove of heckler clips on [...]

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