Bad Decks And Missing Logic

I saw something yesterday that made me laugh out loud. Unfortunately, it was something that was shown to me as part of a media proposal. It involved a social media campaign and the agency that had created the plan (which I was reviewing for another consultant) was going to use Facebook. Based on the client [...]

Trust Me

For you trivia buffs in the audience, there once was a TV game show called “Who Do You Trust?” The host of the show was a struggling comic named Johnny Carson and a year into the run he picked up a guy named Ed McMahon as his announcer sidekick. The rest is television history. That [...]

I Need To Call Dunbar – What’s His Number?

How many people do have in your Rolodex? Actually, do you even have a Rolodex or is the contact list on your phone your go-to list? How many friends on Facebook? How many LinkedIn connections? How many Twitter followers? How many folks do you know from the golf club or the gym or the playground where [...]

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