Split Personalities

All of us who are active online face, from time to time, digital overload.  As individuals, we might be active on Facebook, Twitter, LinkedIn, Google + and a host of smaller or emerging social sites such as Pinterest.  It can be exhausting – remembering to check-in, write a review, etc.  Companies and brands face a similar situation [...]

Catching The Truck

Almost a year ago, I wrote about the cats in our neighborhood and how they chase squirrels with no thought as to what they’re going to do once they catch it.  I had a similar thought this morning as I got yet another company-centric plea to “like us” or “follow us.”  Since part of what [...]

The Popularity Contest

I saw an article last week in Ad Age about Influencers.  In case you missed it, I’ve linked to it.  The gist of the piece is that having a lot of followers (it cites Bieber as an example) isn’t the same as having a lot of influence: being popular isn’t the same as being able [...]

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