The Boss And Your Consumers Are Thinking Alike

Part of what my clients pay me to do is to make connections.  Sometimes that’s in the literal sense – an introduction.  Most of the time it’s in the sense of making connections among seemingly random things – putting pieces together to form a coherent picture.  This morning, I’m getting ready to go see another [...]

Standing In Line With Mr. Pepe

It’s Friday, and it’s a food-related weekend with both Passover and Easter happening. So for today’s weekly foodie post, I’m inspired by something that happened last night as we went out for pizza. Now for most of you, that’s not really a big deal. For me, however, pizza is something I have maybe once a [...]

Make Someone Happy…But Who?

Fascinating look at the relationship between brands and customers this morning from the folks at Loyalty360 and Acxiom. And I quote: As… empowered customers become increasingly savvy, marketers need to re-evaluate how they define and build customer loyalty. The issue, according to a recent survey of 129 marketing executives conducted by Loyalty 360—The Loyalty Marketer’s [...]

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