What Are You Going To Do About It?

Posted on February 8, 2012 by Keith

I’m thinking about going into the life-preserver business because every day I become more aware of how many people are drowning.  Then again, I might already be in that business since part of what I do as a consultant (or am I a lifeguard?) is to help my clients break free of the ocean of [...]

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Thinking Differently

Posted on January 31, 2012 by Keith

Apple used the slogan in its advertising “think different” years ago.  Over time, I think we all can appreciate how that mantra, perhaps grammatically incorrect or perhaps not,  has come to be reality in the types of products produced by Apple.  I’ve always admired that much of what Apple produces isn’t original per se – there were [...]

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Split Personalities

Posted on January 25, 2012 by Keith

All of us who are active online face, from time to time, digital overload.  As individuals, we might be active on Facebook, Twitter, LinkedIn, Google + and a host of smaller or emerging social sites such as Pinterest.  It can be exhausting – remembering to check-in, write a review, etc.  Companies and brands face a similar situation [...]

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