Keith Ritter leads Keith Ritter Media, a consulting firm headquartered in Westport, CT. The firm’s clients include media companies both large and small as well as technology firms, manufacturers, and other consultants who require his expertise. He’s often been described as a natural communicator, influential presenter, and effective team builder. Over the past 30 years Keith honed his talents to become a visionary leader, strategic planner and creative executive with management experience in media, marketing, and sales. Keith brings a wealth of communication, presentation and team building skills to the table along with a solid track record of nurturing solid relationships with strategic partners and consensus building across multiple organizational levels. In short, he’s a savvy, resourceful senior executive, with expertise in technology, consumer behavior, and all forms of media.
For nearly seven years, Keith guided the digital businesses of the National Hockey League, including NHL.com, the NHL.com Network, NHL Wireless, data and content licensing, interactive TV, and video on demand. Despite having a year when the NHL did not play at all, he and his team grew revenues 500% in 6 fiscal years. He negotiated groundbreaking agreements for monetization of NHL content with AOL, MSN, Yahoo, Sympatico, YouTube, Joost, Sling, Apple, and others. His strategic thinking and management helped to position the NHL as one of the most “tech-savvy” sports leagues
Prior to that, Keith spent nearly 25 years with ABC and CBS where he gained a comprehensive knowledge of network and local television. He made personal sales calls on hundreds of national advertisers and their agencies and worked with leagues, national governing bodies, event organizers, and other broadcasters.
A Phi Beta Kappa graduate of Connecticut College in New London, Keith has spoken before dozens of major meetings including The International Sports Summit, the Sports Media and Technology Conference, the Digital Sports Expo, The Sponsorship Forum, the SGMA Super Show, the Copyright Society of the US,
the National Retail Merchants Association, and the American Marketing Association Sports Marketing Conference. He has taught at the NYU Sports Marketing Graduate Certificate Program, the NYU Summer Sports Marketing Program, the University of Kentucky Sports Marketing Program, the Arizona State University Sports Marketing Graduate Program and on Connecticut College Alumni Career Panels