Some interesting new research this morning that seems to validate the direction Amazon is taking with the Kindle Fire. When the tablet first came out, a number of the tech blogs did the obvious comparison to the iPad and found the Fire to be inferior technology. The research on tablet usage from Zmags seems to show that it was an apples (no pun intended) to oranges comparison. You should know that Pew Research says the share of U.S. adults who own a tablet nearly doubled from 10% to 19% between mid-December (2011) and early January. They also found that E-reader penetration experienced the same growth during the same time period, so this is an important installed base and it’s only going to get bigger.
Posted on January 24, 2012 by Keith