Another report of marketing brilliance (sarcasm alert) from the digital world. This time it’s a report that ad networks are continuing to track users who opt out based on the flimsiest of reasoning. As a consumer, I’m not surprised and not pleased. As a person who works in digital marketing, I’m appalled since this is exactly the sort of behavior that leads to more rules and less innovation. It puts an entire industry in a bad light even though it’s a few bad apples and not everyone. But I’ll lay out the fact and let you decide if I’m overreacting. (more…)
Filed under: digital media | Tagged: advertising, Advertising network, business, business thinking, digital, digital media, google, HTTP cookie, marketing, Marketing and Advertising, Network Advertising Initiative, Privacy, Quantcast, Security, YuMe | Leave a Comment »
