Daily Archives: June 22, 2011

We were talking about using data on a call this morning and someone was trying to make a point that I thought you all might find of interest.  It’s the same sort of issue that arises when I talk to my clients about Twitter and web analytics – that of dealing with an overwhelming amount of information.  I’m sure you’ve had to deal with that if you work in digital or marketing or both.  What might be a little different is my advice about all that data:  ignore it. Continue reading →