Her’s a question to start the day: Does a brand belong to the company or to the customer? Before you give me a knee-jerk reaction, think about it for a second. Does “New Coke” ring a bell? The company put out what it believed to be a better product and customers demanded that they restore the product to its former state. That’s the best example in my mind but I’m sure you can think of others.
The reason I bring it up this morning is a video I watched from Shore Communications in which John Blossom and Peter Propp discuss the Microsoft acquisition of Skype and how it might affect both brands. I’ve embedded the video below and you might want to spend 10 minutes to watch. In the interim, here’s my take. (more…)