What’s in a name? Shakespeare pondered that centuries ago and figured out that the thing would smell as sweet no matter what we called it (and don’t ask me to quote the rest of Romeo and Juliet – not one of my favorites).
That quote came to mind this morning as I read a piece on the battle over two spas’ use of the same name. They’re thousands of miles apart; they don’t draw the same clientele, yet they’re in court over the dispute. The point? Continue reading
Consult Keith 