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One of the annual fire drills in many businesses is the creation of THE FIVE YEAR PLAN. For my money, it’s one of the biggest wastes of executives’ time out there and since, as we all know, stuff rolls downhill, that loss of productivity extends to their staffs.
There was a release this morning from comScore which made me think of this. It’s their annual U.S. Digital Year in Review report and let me tell you why the rant about five year plans came to mind. Continue reading
Consult Keith 