Daily Archives: January 27, 2011

I’m not sure if you watched the State of the Union speech the other night.  I’m pretty sure you’ll watch the Super Bowl (even if your rooting interest is diminished due to the Jets’ demise).  But here’s the thing:  I’m not exactly sure what “watch” is any more.  What I am sure about is that the methods we used to measure how many people are watching don’t reflect how what watching occurs anymore and because of that a lot of the reporting about these events is flawed.  Here’s what I mean. Continue reading →