In my mind, the three words in the title of today’s post are sort of the consumer equivalent of three other words: “We Love You.” Let me explain and let’s see if you get to the same place.
There’s no business with which one does business that’s more intimate or important than your doctor. I’m sure we’d all like to think of those practices as something other than a business but let’s be real; and as such, they need to consider the same things all of our businesses do with respect to customer service. I hasten to add, by the way, that in their case, lousy customer service can result in consequences far worse than the water company misplacing your account info.
In any event, I have a great side by side comparison for you to ponder. (more…)
Filed under: Helpful Hints, Reality checks | Tagged: business, business thinking, Consumer, Customer service, Health care, management, marketing, Marketing and Advertising, Medicine, Patient, Physician | Leave a Comment »