Daily Archives: June 30, 2010

Like some of you, I watch a lot of sports on TV.  I listen to sports when I’m in the car.  I’m kind of obsessed, I know.   Because of this, I hear a lot of different announcers – good ones, bad ones, smart ones, dumb ones.  But it’s only over the last couple of weeks – yep, World Cup again – that I’ve come to appreciate how the careful, clever use of language can enhance the event experience much as food is enhanced by the cook who knows how to season it properly.  And that’s something to keep in mind for business as well! Continue reading →