10 Trends To Watch

As I wrote yesterday, I was fortunate to have been invited to the BMO Capital Markets Advertising and Marketing Services Conference. It’s run by a really smart guy named Dan Salmon, BMO Capital Markets’ Marketing & Advertising equity research analyst.  He was the event host which included a full-day agenda of presentations, panels and fireside chats.  In Dan’s words:  “The conference focused on the changing trends in innovation, technology and consumer behavior and their impact on the marketing and advertising industries.”

I came away from the day with a notebook full of thoughts I want to discuss with you but for today, let me tell you about Dan’s eye-opening presentation that began our day and set everything into context.  He identified 10 Trends to Watch and I think you’ll find them of interest.  They are:

  • The integration of technology into other industries
  • The unprecedented explosion of data
  • The need to coordinate connections
  • Transactional marketing
  • The fact that addressable TV is almost here
  • The continued rise of in-store marketing
  • Reputation management
  • The emergence of the digital marketing hub
  • New privacy laws
  • Brazil

Over the next little bit I want to explore many of these with you since they will affect almost anyone in business over the next year or so.  What amazed me (as usual) was how much is going on in marketing that is having an enormous effect on us all while remaining pretty below the radar, particularly with respect to the explosion of data and the push into local digital advertising by a lot of service firms.  So have a good weekend and come back Monday ready to think in some new ways.

Enhanced by Zemanta
About these ads

Leave a comment

Filed under Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s