I spent a while on a series of conference calls today. Some with clients, others with just vendors who would like to sell to those clients. It amazes me how wonderful every single one of their pitches sounded. Their products were capable of things that would have been unimaginable a few years ago and the costs to accomplish great things with them have plummeted. Pretty good, right? Of course, then came the pesky part – the Q&A – that seems to trip up so many folks. Continue reading

