Celebrity endorsement has taken center stage with all that’s going on in Tiger’s world these days. When you use a celebrity (or a sports league for that matter) in your marketing, what you’re really doing is borrowing brand equity. That’s why I find what this article points to as so confusing: why would anyone in the right mind want to associate themselves with this train-wreck? Continue reading
Daily Archives: December 17, 2009
The Top of The Coaster
You know the feeling – the slow ride up the ramp while the chain clacks along. Generally it’s a nice view as you get to the top – you’re enjoying the scenery and the nice smooth ride and then…well…you get to the top. It seems as if everything stops for a brief moment as you tip forward and realize, in that last moment of clarity, what my cousin said to me our first time on Space Mountain over 35 years ago: I think we’re going to die. Continue reading
Filed under Reality checks, Thinking Aloud
Consult Keith 