Celebrity endorsement has taken center stage with all that’s going on in Tiger’s world these days. When you use a celebrity (or a sports league for that matter) in your marketing, what you’re really doing is borrowing brand equity. That’s why I find what this article points to as so confusing: why would anyone in [...]
Filed under: Helpful Hints, Reality checks | Tagged: Add new tag, business thinking, Celebrities, Celebrity, Celebrity sex tape, Consulting, Kim Kardashian, marketing, Marketing and Advertising, Nicole Richie, Paris Hilton, Reality checks, Reality television | 1 Comment »


