It’s important what we call stuff. Anyone who has tried to name a product or a company knows how critical that decision can be. What if “New Coke” had been called something else and had become a brand extension rather than a point of comparison? Political groups get this too. “Right To Life” sounds more [...]
Filed under: Helpful Hints, Reality checks | Tagged: advice, business thinking, Climate, Climate change, Environment, Global warming, marketing, Marketing and Advertising, Mobile phone, Winter | 2 Comments »
