http://consultkeith.com/2008/10/08/the-brand/ Thoughts on the businesses of media and sports (and sometimes food). Sun, 05 Feb 2012 19:10:29 +0000 hourly 1 http://wordpress.com/ http://consultkeith.com/2008/10/08/the-brand/#comment-104 Wed, 15 Oct 2008 15:16:16 +0000 http://keithrittermedia.wordpress.com/?p=447#comment-104 I agree Cory’s blanket answer doesn’t cover all the aspects of brand. Think, for a moment, not about what brand does (i.e. drive sales) but about what brand actually is – it’s the cumulative ways we can describe something based on what we know about it. And what we know about it is a direct result of the brand’s actions. Thus, the reason transparency in branding is so key, and to Maureen Dowd’s point, why we pay dearly for straying from our brand promises.

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