My friend Andy Nulman is conducting an interesting exercise to help promote his book about surprise. Andy is a brilliant marketer and his blog about surprise is one I read regularly. Despite his inherent skill in marketing, or maybe because of it, he’s crowdsourcing the marketing plan by encouraging his blog readers to send in [...]
Filed under: What's Going On | Tagged: andy nulman, business, crowdsourcing, marketing, the hive, the wisdom of crowds | 1 Comment »
